As a small business owner you are very busy running your business.  I know search engines rank relevant, unique and recent content most highly.  I also know blogging takes time and consistency.

I successfully built a blog (www.chicgalleria.com) ranked in the top 150,000 list of most popular sites in the world; write weekly press releases for a 501(c)(3) with a $3.5 million endowment; share our written work with influential print magazines such as Vogue, Lucky, Allure and Elle, and work with Fortune 500 companies.  This all started from a simple blog.

I now offer blog management to people just like you who want to build an online presence and get the attention of search engines!

Assembling influential niche online editors/writers in a blog is essential to any successful online PR campaign. This blog community can provide valuable exposure to just the audience you need to reach to promote your businesses. By leveraging my online PR expertise and ongoing relationships with writers, I’m able to help companies reach their target audience within the search engines with current content that is keyword rich.

I offer several blog management packages to fit your budget.  Now you can have the peace of mind knowing that your blog is receiving targeted traffic and exposing your business to thousands of new potential customers.

For more information and a quick quote, please email me at editor@chicgalleria.com or give me a tweet at @TheChicEditor.

You guys please head on over and check out the article they did about yours truly.  :)

Please comment here or there or everywhere.  :)  Thank you again for your support.

There are many methods used to measure and analyze online results.  Examples would include Google Analytics and other site and stat measurement tools, services such as Ring Central and asking clients how they heard about one’s business when they become a potential customer or client.  Many of us (marketers and clients alike) rely heavily on such measurement tools.  Now… brace yourself for a paradigm shift and a little secret that most people do NOT consider.

What is it you ask?  Are you ready for something profound?  The secret is that hardly anyone considers 2^nd, 3^rd or 4^th generation word of mouth referrals that may have began with the 1^st generation customer hearing about one’s business from the Internet.  For instance, let’s say a new customer or client comes in and the business asks them who referred them and they say a friend or family member referred them; no one really knows if the person who told them actually first heard about the business as a result of your web presence.

Consequently, the results you are getting based on your Internet marketing may be better than you realize!  If customer A comes in and says they heard about you from the Internet, then customer A tells customer B, then customer B tells more people, then instead of getting 5 or 10 referrals a month from the Internet,  your online results in actuality could be more like 20 to 40 referrals a month.

Just something to think about before you decide that maybe your Internet marketing efforts are not paying off as you had hoped they would.  Make the shift and realize that you may never truly know the full effect of your online presence!   J

Angela Allmond from Allographics.com

I attended “Facebook Bootcamp” in Oklahoma City today.  The presenter was Angela Allmond from Allographics.  Angela is a very interesting and organized speaker.  She did an excellent job presenting the information in a concise manner for anyone whether they were a beginner in facebook marketing or more advanced.  She also did a great job with presenting her information in the allotted timeframe while answering questions from the attendees as she went along.  Although this particular event was referred to as “bootcamp,” it was a most pleasurable and informative event.

Sometimes you attend a “class” like this one expecting great information and all you get is a sales pitch.    Rest assured, this was not the case with Angela Allmond’s “Facebook Bootcamp.”

I consider myself at about an intermediate level when it comes to Facebook usage. I would have to say I advanced a few degrees on the Facebook usage meter today! I am going to give you a couple of take-aways, but don’t want to reveal everything and ruin your opportunity to learn from Angela herself in the upcoming Facebook for Business Webinar.  More about that later.

Take-Aways:

• I knew the new modification on the formerly known facebook fan pages (now business pages) allowed for more of a separate business identity, but had no idea as to the extent.  Did you know your business page now operates as its own entity and you even have a newsfeed specifically for other business pages you have liked as your business identity?  Angela showed us all the ins and outs of utilizing the new tools to market your business brand with class.
• I had no idea that the photos at the top of a business page can only be modified by an admin on the business page.  If a fan tags you in a photo, it does not show up in the photo feed at the top of your page like it does on your personal page.  Another difference is that the photos on your personal page do not rotate when users click on your page, but the photos on your business page do rotate.
• Other additions to the new Facebook pages include a “friend” alert and a “notification” alert just like personal pages.

That is only a very, very small snippet of what we learned today!  There are strategies involved with just about everything Angela taught today.  You can utilize the information to engage your users more, build your fan base and market your business as well as other businesses.

If you want to learn about how to effectively utilize facebook for your business, I have great news for you!   You can attend this class and you won’t even have to hire a sitter or commute to Oklahoma City.  Hey… you can even attend in your PJ’s!  This is because Angela will be presenting  a “Facebook for Business 101” webinar on April 21^, 2011 at 11am Central.

Here is the low-down:

Are you ready to build a huge Facebook Fan Base and skyrocket your customer loyalty?

Have you been wanting to jump into Facebook marketing with both feet but don’t know how ?

Do you need another marketing channel for your business that is free but has the potential of huge returns ?

Are you beginning to think that your Facebook marketing is a waste of time?

Think again.

There are over 600,000,000 people on Facebook. All of the them have needs, wants and desires. If you have an outstanding product to offer these people can become your die-hard advocates and loyal fans. But you have to be where they are to talk to them.

Most business owners are lost when they first get on Facebook. That is because out of the box Facebook was not designed as a business marketing platform. It was designed for users, engagement and interaction first. We can help you build your business presence on Facebook and help you bring in raving fans that will LOVE to talk to you.

You will learn:

How To Create a Business Fan Page

How To Navigate your Business Fan Page

How To Use Media On Your Business Fan Page

How To Create An Event

How To Customize Your Business Fan Page

How To Market On Your Business Fan Page

Next Webinar Date: 4/21/2011, 11 a.m. Central Time, 90 minutes

Location: Right where you are. It will be a LIVE webinar that you can participate in from any computer

Your investment in your business: $35 (This price is a steal compared to our in-person hourly consulting fee)

SIGN UP HERE USING MY AFFILIATE LINK

(Space is limited by the webinar software so don’t delay). Once you register for the webinar they will send instructions on how to connect and watch live as the next date approaches.

I work with clients who have experienced the same nagging questions that haunted me when I started down the road of blogging.  With the recent changes made by Google, now more than ever it’s important to develop rich content that will engage the readers plus increase the chances of grabbing the attention of search engines.

Through my navigation of various blogs over the years, I have researched extensively the concept of blogging and how vast a subject it has become.  Single author blogs such as the one owned by my friend Ree Drummond, www.thepioneerwoman.com, encompass family photos, stories and events that are told through personal narrative.  Multi-author blogs such as my own Chic Galleria, www.chicgalleria.com, are portals in which many voices come together within one website.  Blogs have content as narrow as a single subject focus or as broad as containing a category list of hundreds of topics.  The beauty of starting a blog, I tell my clients, is you can make it your own.

So why do you need a blog?  What are the benefits?  My answer to this is simple.  If you own a business or make your living through networking with others, you need a blog.  By placing informative and/or opinionated content on your blog, not only are you generating increased readership from people searching online for that particular subject matter, you are introducing these people to you.  What better way to make people aware of YOU!

By starting my original blog when I introduced by boutique, I shared details with the world about the products I had for sale, why I personally loved the products and quite a bit about myself.  Keeping the subject matter updated regularly helped to get my blog and boutique ranked high within the search engines.  Having my boutique’s URL appear on the first page of Google helped generate sales for my business.

It’s your turn now!

Beth B. Anderson is the creator and CEO of Chic Galleria Publications, LLC.  She is a freelance copywriter and editor for The Chic Editor and Editor-in-Chief of Chic Galleria magazine. Beth is a Lucky magazine Alpha Shopper, Vogue magazine Influencer, Condé Nast Digital The Runway member, Tulsa Runway Fashion Examiner, Southern Living magazine source panelist, and a member of the ELLE.com/ Style Coalition network. She was named one of Lucky magazine’s Favorite Bloggers. Beth lives in Tulsa, Oklahoma where she has been featured on FOX23 Daybreak and recently named a Top 10 Social Media Phenom in the Tulsa/Oklahoma City Metropolitan area.

Photo credit © Nyul | Dreamstime.com

Yes, your Majesty… content is truly King!

This well-established fact was driven home by the recent changes instituted by Google in late February. Now, more than ever, it is important to optimize your website.

Nothing beats a well-optimized website consisting of current, relevant content. This key ingredient keeps site visitors happy and helps put your site on the search engine radar.

LocalHoma believes whole-heartedly in the “content is king” philosophy. We offer services that will increase traffic to your website by providing relevant and updated content.

We collaborate with The Chic Editor to provide optimized and professional copywriting on your site as well as on your blog.

For $1600, a LocalHoma Complete Package is packed with all the essential elements you need to establish your website as an online competitor.

A LocalHoma Complete Package includes:

*3 Years of hosting with unlimited domains

*1 Custom domain and custom e-mail

*Professional copywriting

*Up to 6 individualized pages on your website

*A customized header and background

*Implemented keyword strategy and optimization

*Internet marketing and content management training with a reference sheet via e-mail

*Website will be mobile ready and a blog is included

To get started, contact joan@localhoma.com or 918-638-4856 or 918-224-HOMA.  Take advantage of this great web design package today!

Photo credit © Pavalache Stelian | Dreamstime.com

Heather Lamb, Kasia Olek-Award Winning Real Estate Agents in Tulsa OK

Congratulations to Aussie Real Estate team members, Heather Lamb and Kasia Olek who both won awards recently. Heather won Bronze Award, Rookie of the Year for Metro Office, and Regional Rookie of the year Runner-up. Kasia won Silver Award, and #1 Individual Agent for Metro Office! Heather and Kasia are experts at all aspects of Tulsa real estate. They love to help people relocating to the Tulsa area and first time home buyers. While visiting their site, make sure you check out the area resources. We are adding a little at a time so be sure and check back every month for more.

Connect with and like Aussie Real Estate Team on Facebook!